Coppola × F.P. Journe

A project created for Phillips to support the auction of Francis Ford Coppola's personal F.P. Journe FFC Prototype. The story starts in 2012, at a dinner in Coppola's Napa Valley estate, where the filmmaker asked watchmaker François-Paul Journe a simple question: had a human hand ever been used to tell time on a watch? That idea took seven years to become real — Journe drew on a 16th-century articulated prosthetic by French surgeon Ambroise Paré to design a sculpted mechanical hand indicating the hours on a platinum case. The watch sold at Phillips New York for $10.8 million, a world record for an independent watchmaker.